Just Plain Good stores are Genuine Neighborhood Shoppes, independently owned retail stores solely dedicated to the Life is good® brand. 

As Genuine Neighborhood Shoppes, we carries an extensive assortment of both in-line and exclusive Life is good merchandise, including our signature Life is good® AT HOME collection of home furnishings. 

We are committed to not only providing you with a complete Life is good shopping experience, but also to spreading optimism every day.